Our Story


Our History


GG® Scandinavian Bran Crispbreads have been made in Norway ever since Gunder Gundersen first created his recipe in 1935. Faced with digestive health concerns, Gunder wanted to create a fiber-rich cracker that helped supplement his diet with extra fiber. He created his signature recipe with bran, rye flour, a hint of salt, and fresh water from the pure springs of Norway, and then slow baked them for over 12 hours to create a hearty fiber crispbread, with body and crunch!
Ever since then, we have continued to make Gunder’s recipe in Larvik, Norway. Over the years, we have expanded the GG® brand to include not only Gunder’s original recipe, but other delicious flavors, like Sunflower Seed, Pumpkin Seed, and Honey Raisin crispbreads. All of our crackers are low in calories, but full of fiber, while also providing 1.5g- 4g net carbs per serving.†*
†Net carbs equals total carbohydrates less dietary fiber per serving
*Depending on variety

Our Crackers


Over the years, GG Bran Crispbread® have gained popularity in the states for the incredible benefits that Gunder originally developed back in 1935. The original GG Bran Crispbread® contains only 20 calories and is packed with four grams of fiber! Supplementing your diet with fiber helps maintain your appetite, and aids your digestion. GG Bran Crispbread® have been used by many celebrities as a part of their daily diet, and GG Bran Crispbread® are also recommended by many dieticians as a supplement to their client’s diets.
More on Fiber

Dietary fiber is a substance obtained from fruits, vegetables and cereals. At its most basic level, fiber is comprised of plant cell walls and associated material like cellulose and pectin. The health benefits of fiber have long been widely acknowledged. Foremost is fiber’s ability to add bulk to our diet. Bulk promotes the passage of food through the intestine to support digestive health. As fiber passes through the digestive system, it absorbs water and swells like a sponge. Prepared from unprocessed bran, with rye flour and water, the batter is slowly baked over a twelve-hour period. The moisture is evaporated, leaving a crisp, flavorful, thick cracker. This special baking method maximizes the surface area of the fiber in the bran. So when you eat GG Bran Crispbread®, it quickly absorbs more moisture which may help you feel more full.

If you eat just 5 slices of original GG® brand each day, you will eat a whopping 20 grams of fiber! Take a look at what else you would need to eat to get so much fiber:

3 cups of yams
8 cups of raw, uncooked broccoli
6.5 bananas
3 cups of bran flakes